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Storytelling is all the rage in marketing. Marketing consultants rave about the incredible results that can follow when you share stories about how your services improved clients’ lives. But does that hold true for law firms? Should a personal injury firm post results from past cases on their website to entice potential clients?
Let’s look at some of the pros and cons, as well as alternatives, for posting results.
February 8, 2021
Storytelling is all the rage in marketing. Marketing consultants rave about the incredible results that can follow when you share stories about how your services improved […]
February 1, 2021
Lawyers work with words the way a sculptor works with clay, manipulating them into messages that get results. For that reason, most lawyers think they are […]
December 30, 2020
When starting a law firm, you must first tackle the daunting question of what to call it.
As long as law firms have been in existence, many lawyers have preferred to simply use their names. Recently, some firms have taken a more brand-oriented approach by adopting descriptive or suggestive terms as their names. Both approaches are viable and have their respective merits and limitations.
December 30, 2020
As an attorney, you only get one chance to make a first impression. Your prospective clients need help. If they don’t think you can provide it, they will go to someone else. With this in mind, you need to make sure your intake meetings go well, and this starts with seeing the meeting from the client’s point of view.
December 18, 2020
Going paperless is attractive to law firms for a variety of different reasons. It’s better for the environment, most clients prefer it, it reduces storage costs and it can make your firm more efficient on a day-to-day basis..
November 23, 2020
While law firms have several different options for maintaining connectivity during the COVID-19 pandemic, for those that maintain consumer-oriented practices, the list is shortened significantly. This is especially true for communicating with prospective clients, as it is important to make the pre-engagement stage both as easy and as straightforward as possible.
October 30, 2020
2020 has been a year unlike any other. The COVID-19 pandemic has impacted everything from where we go to how much time we spend in our […]
October 30, 2020
Going paperless is attractive to law firms for a variety of different reasons. It’s better for the environment, most clients prefer it, it reduces storage costs and it can make your firm more efficient on a day-to-day basis..
August 17, 2020
It’s no secret that the virtual practice of law is on the rise.This new work style is especially prevalent among younger, entrepreneurial attorneys, as practicing law […]
August 12, 2020
If there’s one industry with a reputation for impenetrable language, it’s the legal profession. In fact, even some of the most negative terms people use to […]
August 11, 2020
If there’s one industry with a reputation for impenetrable language, it’s the legal profession. In fact, even some of the most negative terms people use to […]
August 11, 2020
If there’s one industry with a reputation for impenetrable language, it’s the legal profession. In fact, even some of the most negative terms people use to […]
August 11, 2020
If there’s one industry with a reputation for impenetrable language, it’s the legal profession. In fact, even some of the most negative terms people use to […]